With the appointment of Youcef Nabi as the president of Lancôme in 2009, the brand made a new promise, in two words: “Inspiring Women”. Lancôme inspires women and is embodied by inspiring women, women of heart and mind: Julia Roberts, Penelope Cruz, Kate Winslet... Captured by Mario Testino, they give a new breath to Lancôme, transforming in depth the image of the brand. We though created for the luxury cosmetic brand a new web platform celebrating this evolution. A multisensory experience, an immersion in the brand universe that puts content at the heart of its digital strategy.
At the heart of this new website is a unique graphic concept: in true technological poetry, the iconic Lancôme rose is digitized in a cloud of words and images for a spontaneous and contextual navigation.